About us

Since the company was founded in 2005, Today’s PA has always been focusing on providing highly practical training for PAs, EAs and other office professionals. Our hundreds of testimonials say we have succeeded. We have trained over 4000 organisations and our graduates work in over 80 countries around the world.

Today’s PA was named “Best PA Training Provider in the UK” three years running, having been voted for by thousands of PAs in the pa-assist.com Members’ Voice Awards in 2014, 2015 and 2016.

Visit www.todaysPA.co.uk to find out more about us.

The inaugural Today’s PA Conference in 2015 was a huge success, encouraging us to make it an annual event.

Our courses and workshops are designed to engage and entertain, as well as inform – that’s how we can promise to make what can seem to be the dullest of subjects interesting. Equipped with our knowledge and skills, your working life will become easier and more successful – and enjoyable – than you could ever imagine. With the rapid advances in technology, Today’s PA specialises in helping PAs to increase their productivity, stay organised and save time with a more effective use of that technology. Our courses cover all Microsoft Office products at all levels.

Below are just some of the 4000 organisations who have sent PAs to the Today’s PA workshops recently.

– Microsoft
– Facebook
– BT
– Hilton
– Mercedes-Benz
– British Library
– The Carphone Wharehouse
– Deloitte
– Lloyds Bank
– Barclays
– Vodafone
– Westminster Abbey
– Royal Air Force
– Royal Horticultural Society
– Selfridges
– London 2012


  • Agenda 2017 – Day 1
    Day 1 - The Assertive PA
    9:00 - 17:00
    The Assertive PA
    The first day of the conference is dedicated to assertiveness. This award-winning course will build up your self-esteem and sense of self-worth so that you see yourself as not just the assistant to an important person but as an extension of that person’s management style and vision. Today’s PA needs to be more of an executive associate. We will help you acquire the confidence and assertiveness to be the assistant your manager needs. As a result, you will feel much more comfortable in your role, making decisions, dealing with clients, and asking colleagues to carry out those tasks that will advance the objectives of your organisation. You will begin to share your manager’s ‘bigger picture’ outlook, rather than the more limited horizons of the traditional secretary-based PA. We also make sure you begin to appreciate your own real worth – not just to your manager and yourself, but to the whole organisation – and arm you with the confidence and assertiveness necessary to be not just good at your job, but brilliant at it. Major elements covered on this day include:
    • Defining your role;
    • Being more assertive;
    • Managing your manager/s;
    • Dealing with interruptions;
    • Handling stress;
    • Managing your time.
    This course when booked with the conference is available at a 40% discount from the regular price. This day is only available to conference attendees.
    18:00 -
    Pre-Conference Dinner
  • Agenda 2017 – Day 2
    Day 2 - Conference Agenda
    9:00 - 9:10
    Opening Remarks
    9:10 - 9:35
    Dare To Be You
    Claire will explore how authentic leadership in any role can unlock a culture of innovation and high performance. Drawing on her experiences as a Paralympian, Claire will inspire you and offer practical tips to demonstrate that PAs really can be the driving force for improvement within an organisation.
    9:35 - 10:00
    The Power of Profile
    Vanessa will provide guidance on a wide array of profile-raising opportunities that are easy to implement straight away. She’ll help you take the next steps towards raising your profile and attracting opportunities to progress in your career (whilst helping others) including:
    • How to stop feeling like an imposter;
    • Thinking about “who” your personal brand is;
    • The importance of PA networking;
    • Speed networking – getting to know your fellow guests;
    • Optimising your social media profiles for your professional life;
    • Coach, Mentor, Sponsor – who will help you drive your career;
    • The importance of giving back.
    10:00 - 10:40
    What Makes a Great PA - Small Things That Make a Big Difference
    Pete will offer his views on the skills and qualities that he feels make a great PA. His talk will be based on his time working in a role akin to a PA for a senior member of the Royal Family, as well his experiences of the PAs he's worked with in recent years. Pete will concentrate on the 'small things that make a big difference'; the behaviours, interpersonal skills and attitude that make an exceptional PA stand out from the rest. He will also offer a few tips and tricks to make life easier, and, hopefully, to impress everyone!
    10:40 - 11:10
    Tea & Networking
    11:10 - 12:15
    Expert PAnel: What Do Business Leaders Look for in Their PAs?
    12:15 - 12:30
    Group Discussion: First Day with a New Manager
    We all appreciate that the relationship between a business leader and their PA has an impact on an organisation’s success. What can a PA do on their first day/s to create a productive relationship with their new manager? Even if you already have an established rapport, what new ideas can you implement to spur you on to greater levels of efficiency?
    12:30 - 13:30
    13:00 - 13:30
    Lunchtime session I: Business Administration Qualifications
    Since 1915 the Institute of Administrative Management (IAM) has been the professional body for the development of excellent administrators and managers. Their purpose is to champion the fields of administration and management and to provide value-adding benefits and services that support their members' professional and career development. Learn about their market-leading set of benefits that will give you career recognition, a sense of community with other administrators, a unique information source, and access to unbeatable training and qualification opportunities.
    13:00 - 13:30
    Lunchtime session II: Coffee Experience
    FreshGround will be delivering a fun, sensory, coffee tasting experience. Guest will increase their coffee knowledge and be able to pick out distinct flavours in different blends. You’ll be surprised at how different coffee can taste!
    13:30 - 14:00
    Group Discussion: First Day with a New Manager (Continued)
    14:00 - 14:45
    Breakout Sessions
    14:00 - 14:45
    Breakout session I: Outlook Masterclass
    In this Microsoft Outlook session, be prepared to be blown away by learning how to:
    • Turn emails into appointments, contacts and tasks with the click of a mouse;
    • Create email templates in seconds;
    • Colour appointments instantaneously;
    • Carry out email merges within Contacts;
    • And much more!
    14:00 - 14:45
    Breakout session II: Managing Your Manager
    This session will provide you with tips and advice to help you understand your manager better, to provide more effective support, and to get the best from your working relationship. Sandra will look at:
    • Getting to know your manager;
    • Improving lines of communication;
    • Assertiveness and managing upwards.
    14:45 - 15:15
    Tea & Networking
    15:15 - 16:00
    Breakout session III: Minute Writing Made Simple
    Taking minutes may not always be pleasurable but it has to be done – and done well. After PAul’s Minute Taking session you’ll will know how to write minutes that are beyond reproach – and even enjoy doing so! Paul will show you how to:
    • Condense minutes down to the essentials, without losing the flow of the meeting;
    • Maintain concentration during the meeting, regardless of subject;
    • Improve your note taking, with a variety of methods to suit your style;
    • Deal with technical subjects and jargon so your notes are meaningful to everyone.
    15:15 - 16:00
    Breakout session IV: Dealing Confidently with Difficult People
    This session is dedicated to helping you improve your capacity to communicate with individuals who may be angry or unhappy, and ensuring you achieve a positive outcome. Sandra will cover:
    • Pre-empting challenging situations and planning how to handle these successfully;
    • Turning arguments into discussions;
    • Dealing with emotions;
    • Giving and receiving feedback.
    16:00 - 16:50
    Leave Your Mouse Alone!
    Get ready for some surprising tricks! PAul will demonstrate how numerous tasks across Outlook, Word, PowerPoint and Excel can be accomplished in seconds without even touching your mouse - when you know the right keyboard shortcuts. We promise this session will save you time, and show you how to produce amazing, professional documents, spreadsheets and presentations. With these breath-taking shortcuts, it needn’t take you hours!
    16:50 - 17:00
    Review & Close
    17:00 -
    Post-Conference Drinks
    17:30 -
    Post-Conference Dinner


Chelsea Harbour Hotel, Chelsea Harbour Drive, Fulham, London SW10 0XG

Book Now

  • The Assertive PA Masterclass & Conference
    700 GBP

    This includes conference materials, goody bag, refreshments and hot lunch on both days.
    You will be redirected to www.todaysPA.co.uk to complete your booking.

  • Conference
    350 GBP

    This includes conference materials, goody bag, refreshments and hot lunch.
    You will be redirected to www.todaysPA.co.uk to complete your booking.



Today’s PA Survey

  • Core Skills Needed for Today’s PA/EA To Be Successful

    • Assertiveness
    • Up to date technology skills
    • Strategic understanding of business and manager
    • Good organisational skills
    • Forward planning, being able to anticipate colleagues’ and boss’s needs
    • Being proactive, ability to take the initiative
    • Flexibility, being able to handle continuous change and shifting priorities
    • Staying calm in stressful situations
    • Ability to prioritise, to judge situations and decide what’s important/not important
    • Excellent communication skills (verbal and written)
    Please drag and drop to rank them in order of most important to least important.
  • This field is for validation purposes and should be left unchanged.

Results of the survey will be presented at the Today’s PA Conference 2017 as well as in articles later in the year.

Gallery 2016

Gallery 2015

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