About Our Educational Event

After truly bizarre 3 years we are delighted to announce the Today’s PA Conference is back face-to-face!

Launched in 2015, the Today’s PA Conference is an annual two-day event held in August at a prestigious Central London venue. It gathers together the Assistant community from across the country, and around the world, and offers high quality educational content as well as outstanding networking opportunities. The Conference attracts over one hundred PAs, EAs, and other office professionals each year.

Practical Tips

The whole day is focused on Assistant education and practical tips that can be implemented back at work.

Award Winning Host

Educational conference hosted by multi award-winning Assistant training company - Today’s PA.

Worldwide Appeal

Today’s PA has trained Assistants from over 4000 companies in excess of 80 countries.

Microsoft Mastery

IT tips from Paul Pennant, Microsoft certified expert who has trained Assistants from Microsoft.

Networking

Learn from your peers - this event brings together the finest Assistants in the UK and from around the world.

Handouts

All delegates will receive a PA Pack of Practical Pointers, Percy Pigs... and a Pen.

Our Speakers

Phil Ingle
Leadership & Strategy Consultant

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Phil Ingle
Leadership & Strategy Consultant
Dr Neslyn Watson-Druée CBE
Author, High Performance Executive Coach and Business Psychologist

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Dr Neslyn Watson-Druée CBE
Author, High Performance Executive Coach and Business Psychologist
Paul Pennant
Founder - Today's PA, Certified Microsoft Trainer

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Paul Pennant
Founder - Today's PA, Certified Microsoft Trainer
Alicia May Morton
Money, Mindset & Confidence Coach

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Alicia May Morton
Money, Mindset & Confidence Coach
Sarah Howson
Founder & Director at Strategic PA Recruitment

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Sarah Howson
Founder & Director at Strategic PA Recruitment
Marianne Whitlock
Director at Strategic PA Recruitment

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Marianne Whitlock
Director at Strategic PA Recruitment

Event Schedule

It's a two-day event. Day 1 - Assertiveness Workshop, Day 2 - Conference Day. You can book both days or Day 2 only. Day 1 is only available to Conference attendees and cannot be booked on it's own.

Paul Pennant
Founder - Today's PA, Multi Award-Winning Assistant Trainer

The first day of the conference is dedicated to assertiveness. This multi award-winning course will build your self-esteem and sense of self-worth so you begin to see yourself as not just the assistant to an important person but as an extension of their management style and vision.

Today’s PA needs to be more of an executive associate. We will help you acquire the confidence to become the assistant your manager needs. As a result, you’ll feel much more comfortable in your role, making decisions, dealing with clients, and asking colleagues to carry out those tasks that advance the objectives of the organisation. You will begin to share your manager’s ‘bigger picture’ outlook, rather than the more limited horizons of the traditional secretarial-based PA.

We also make sure you appreciate your own true worth – not just to your manager and yourself, but to the whole organisation. We’ll arm you with the confidence and assertiveness necessary to be not just good at your job - but brilliant at it.

Major elements covered on this day include:

• Defining your role
• Managing your manager
• Being more assertive
• Dealing with difficult people
• Saying ‘No’ without feeling guilty
• Managing your time
• Handling stress
• Bonus Session: Hybrid Working

This day is only available to conference attendees and cannot be booked on its own.

Paul Pennant
Founder - Today's PA, Multi Award-Winning Assistant Trainer
9.00 - 9.10

Paul Pennant
Founder - Today's PA, Multi Award-Winning Assistant Trainer

By the Conference chair Paul Pennant.

This quick icebreaker will give you an opportunity to meet other PAs and EAs in the room helping you feel more comfortable and at ease for the rest of the day.

Phil Ingle
Leadership and Strategy Consultant

Our working lives are always changing, but what drives those changes, and what is coming towards us in the coming years? To help us plan for the future we need to get above the everyday urgencies and consider the bigger picture. In this interactive session, Phil will share the essential tools which enable you to think strategically, while connecting the bigger picture to a level where you can do something about them.

For Personal and Executive Assistants, the ability to see how the wider strategic picture can influence what is seen as urgent or important can help make the difference to the professionalism they bring to their role.

The ability to relate what is immediately in front of you to the organisation’s values and mission also provides the opportunity to develop your thinking about the importance of the Assistant role.

This session will enable you to align your work with the language and terminology of strategy and improve effectiveness by considering how your organisation can adapt and grow.

10.20 - 10.40

Dr Neslyn Watson-Druée CBE
Author, Executive Coach and Business Psychologist

Personal and Executive Assistants in modern organisations engage with their roles and responsibilities aiming to produce good work with speed and accuracy. But in some companies Assistants can struggle to understand the objectives of the business and what is expected of employees. This creates a gap between executives and Assistants, and as a result, neither the organisation nor the Assistant are able to maximise their potential. Failing to offer top level training in the most vital skills - ICT (information, communication and technology) - affects the productivity of Assistants as well as their employers.
Dr Neslyn Watson-Druée will address this and other challenges Assistants face every day in the workplace. Based on her long-term experience as a leader and executive coach, she will provide valuable insights on how these problems can be overcome and will offer practical tips on how Assistants themselves can make their roles better remunerated, more valued and more enjoyable.

In our Expert PAnel, speakers and guests reveal what they look for in their assistants, and discuss the qualities and characteristics that go make a great PA/EA. Is it a specific skillset, technical ability, or experience? With such a cross section of industries and organisations represented, there will certainly be a range of views on offer!

PAnellists:
Phil Ingle, Leadership & Strategy Consultant
Dr Neslyn Watson-Druée CBE, Executive Coach & Business Psychologist
Alicia May Morton, Money, Mindset & Confidence Coach
Sarah Howson, Founder & Director at Strategic PA Recruitment
Marianne Whitlock, Director at Strategic PA Recruitment

12.15 - 13.15

Alicia May Morton
Money, Mindset & Confidence Coach

So how resilient are you? ``Resilience`` a word that’s thrown around in many corporate settings as a focus for the wellness of colleagues and the capacity that each individual holds in response to any given moment or situation. Your resilience is your SUPER POWER & it's time to learn all about what makes the ``tough`` stuff & how you can flex your mental muscle. Awareness is the first step in building your mental strength. As a PA or support member of staff you'll be subjected to high pressured environments, tight deadlines and sudden changes day to day. So grab your notebooks & pens and get ready for a 45 minute deep dive into the world of this all important topic. You ready to tap into that big old juicy brain of yours? Let's go!

14.40 - 15.00

Paul Pennant
Founder - Today's PA, Certified Microsoft Trainer

In the near future the Assistant profession will not be possible without mastering Artificial Intelligence (AI). With the advent of AI and natural language processing technologies, Assistants have been empowered with unprecedented capabilities.

AI is revolutionising the Assistant profession by providing advanced tools and technologies that enable them to work smarter, faster, and more efficiently.

Don’t worry, ChatGPT is here to assist you, not replace you. However, if you don’t know how to use it, you might be replaced by someone who does.

Stay ahead of the competition!

In this session Paul will cover:

✔ Brief History of ChatGPT
✔ Ways to use it in day-to-day work to save you time
✔ Dangers of ChatGPT
✔ Mastering your prompts: categories of prompts, prompt qualifiers, prompt examples
✔ Using AI in Microsoft Office 365 right now
✔ and much much more

16.30 - 16.40

Paul Pennant
Founder - Today's PA

Pricing

Individual Ticket
Days 1 & 2
£899
1 delegate
Full Day Workshop
Full Day Conference
Drinks Reception
Prizes & Surprises
Individual Ticket
Day 2
£499
1 delegate
Full Day Conference
Drinks Reception
Prizes & Surprises
Table - Group of 8
Days 1 & 2
£5394
8 places for the price of 6
Full Day Workshop
Full Day Conference
Drinks Reception
Prizes & Surprises
Table - Group of 8
Day 2
£2994
8 places for the price of 6
Full Day Conference
Drinks Reception
Prizes & Surprises

Past events

Testimonials

“I would just like to say thank you for such a fantastic event. This was my first PA conference and I took away some really valuable tips, tricks and contacts back to the office. The set-up, venue and speakers were a brilliant choice.”

 

Charlotte Smith
University of Cambridge

“Most importantly it was beneficial to the business because of what was learnt at the conference. I understand the importance of a PA far better than I did before and the impact I can have on my bosses and the business. I also have a better grasp on how I can help my bosses in their day to day activities by getting to know their priorities/strategies inside and out.”

 
Nikita Yeomans
SHS Sales & Marketing Ltd
 

“I thoroughly enjoyed the conference and found the speakers to be very informative; a very diverse and good selection of speakers there. I took away a number of pointers that I can transfer to my own EA role.”

 

Kirsty Whitton
Deloitte LLP

“I thought the conference was excellent and really well organised.  The whole day had a great positive feel to it and the gifts between the sessions were a lovely idea (even though I didn’t win one!), as were the personalised hand-outs.  It was inspirational hearing people’s individual stories, in particular Kath, Eleanor and Frances.  I also really enjoyed the talk from Sir Simon Mayall who was delightful. Your chairman was great too – he should definitely be involved next year.  The venue was also fab and I liked the free photo from the headshot guy – great idea.”

 

Sue Henderson
Laura Devine Solicitors

“Firstly I feel rejuvenated as a PA + excited to get back to work on Monday feeling motivated.”


Ali Foster
Lloyds Banking Group

“I have never felt mores inspired in awe and excited about both a conference and being a PA. It was one of the best days of my career. Today was exactly what had been missing. I listened to such amazing speakers reiterate that we matter, we are valued, we are not JUST a PA! I felt inspired to network, to use social media (I started a LinkedIn account over lunch), to get information and advice from other PAs in the same situation. I finally feel confident about my role as a PA, that I have the power to use this career in any industry. I feel like the world is my oyster. I am so much more than “just a PA”. I was one of 100 other epic PAs in that room who was shown by you that we mattered. It was a wonderful day and I’m so grateful. Thank you, thank you, thank you!”

 

Annie Naumann
Towergate

“The conference surpassed my expectations. I enjoyed it so much and felt empowered at the end and with a new lease of life for my new role as PA!”

 

Lucy Taylor
Seatriever International Holdings Ltd

“It has given me confidence that I’m not alone in my challenges and there is a great support network out there.”

 

Christi Hamrogue
BT Network

Venue

VISIT US

Chelsea Harbor Hotel
Chelsea Harbour Dr, London SW10 0XG

CALL US

+44 2078 233000

About us

I’m Paul Pennant, Founder and Managing Director of Today’s PA.

 

Since the company was founded in 2005, Today’s PA’s focus has always been on providing highly practical training for PAs, EAs and other office professionals. Hundreds of testimonials tell us we have succeeded. To date, we have trained over 4000 companies and our graduates work in over 80 countries around the world.

 

We have been voted Best Assistant Training Provider in the UK seven years running at the PA Voice Awards🥇

 

Launched in 2015, the Today’s PA Conference is an annual two-day event held in August at a prestigious Central London venue. It gathers together the Assistant community from across the country and abroad, and offers high quality educational content as well as outstanding networking opportunities. The Conference attracts over one hundred PAs, EAs, and other office professionals each year.